Popstar Rihanna has been traveling the world promoting her new personal motor scooter.

Many celebrities have lent their names to perfumes, acne creams and the occasional electric grill, but none is stranger than Rihanna’s new product.

The personal motor scooter, called “The Booty Scooter”, is an all electric device that can be driven both indoors and outdoors.

It features a steering system not dissimilar from military tanks, in that levers are pulled depending on the direction the traveller wishes to go.

Rihanna and her new booty scooter

Whilst the scooter is meant for standing, it also features a luxurious and comfortable seat at the rear end which can be retracted at the flick of a switch.

Rihanna, who also has a line of body spray, Gucci purses and Californian King Beds, says about the scooter, “I wanted the scooter to reflect my personality, so I made sure I had final say on what kind of shimmer paint was used.”

The scooters are expected to go on sale in the United States later this year.